Talia

A Thriving Community Hub

Murrieta Hot Springs Resort
Murrieta, CA

SERVICES

Naming
Visual Identity Design
Menu Design
Collateral Design

The Brief

The signature dining destination at the newly reopened Murrieta Hot Springs Resort in Southern California, Talia, is a refined yet relaxed restaurant where nutritional wisdom meets culinary artistry. The menu highlights local ingredients and nourishing dishes, while the name—meaning "by the water" and "gentle dew from heaven"—reflects a connection to nature's healing properties.

At the heart of the brand is a custom wordmark that blends the precision of ancient Latin letterforms with the elegance of free-flowing water. An illustrated brand mark featuring blooming flora symbolizes the balance and relationship between land and water.

Patterns found throughout the menus and other touchpoints feature hand-drawn block-like shapes and repetitious lines, which echo this harmony and evoke stability while still maintaining a sense of playfulness. An earthy color palette compliments the interiors and surrounding natural environment, with vibrant blue accents that evoke a joyful celebration. Together, these elements invite guests to savor, restore, and connect.

Photography: Bri Amato