We bring together strategy, communications and hospitality insights to drive revenue and create long-term value.
WHAT WE DO
Market Positioning
Brand DNA Development
Vision, Mission, & Values
Concept Development
Concept Evaluation / Refresh
Market Studies
Launch Planning
Food & Beverage Strategy
Culinary Tours & Trend Watching
Longman’s American Dry Gin
Food & Beverage
From ice cream to coffee and cabernet to gin, our team brings a wide range of marketing expertise and epicurean knowledge to our work with food and beverage brands. Whether reimagining an iconic brand, or launching a new product, we take an integrated approach that brings together brand strategy, design, and communications expertise.
Murrieta Hot Springs Resort | Southern California
Hotels
From boutique urban properties to destination resorts—and concepts spanning luxury to value-oriented—our team has worked with a vast array of clients to develop, launch, re-position and reinvigorate hotels from coast-to-coast.
Concept Development
Pizzone | Palo Alto, CA
Our restaurant strategists are immersed in cutting edge hospitality, and the af&co. / Carbonate annual hospitality trends report is an anticipated industry resource. Our restaurant strategy services include market studies, DNA development, new concept development, concept evaluation and refreshes, and menu innovation tours.
Photography: Hardy Wilson
Market Studies & Culinary Inspiration Tours
Our team of experts supports new concept development, menu refreshes, and LTO innovation through custom market studies, trend application strategy, and culinary inspiration tours. We leverage insights from our own research, as well as our broad experience in brand strategy, to support a wide range of restaurant, hotel, and foodservice offerings.