About the Report
Our annual Hospitality Trends Report forecasts the biggest influences in food, beverage, hotels, travel, marketing, and social media that will shape the industry in the year ahead. Full of actionable strategies for increasing relevance, capitalizing on trends, and boosting sales, it’s become an anticipated resource cited by The New York Times, Forbes, Nation’s Restaurant News, and many more.
2026 Report Coming Soon!
Join Us for Our
2026 Trends Report Presentations
Get ready for the big reveal!
Andrew Freeman (Founder of af&co. / Co-Founder of Carbonate), Candace MacDonald (Co-Founder & Managing Director of Carbonate), and Leith Steel (Director of Insights at Carbonate) will take the stage at Convene in San Francisco to debut the 2026 Hospitality Trends Report—our 18th annual deep dive into what’s next in food, beverage, travel, and beyond. Expect bold predictions, behind-the-scenes insights, and a few surprises along the way.
Join us after the presentation for mixing, mingling, and swapping takeaways with fellow leaders shaping hospitality’s future.
Join Us In-Person for our
Live Presentation
Thursday, November 6 | 3 p.m. PT
at Convene (San Francisco, CA)
Convene 100 Stockton, 40 O'Farrell St, San Francisco, CA 94108
Tickets are $30 and include:
- Admission to the live presentation
- Opportunity for networking following the presentation
- A complimentary digital copy of the full report (a $50 value)
About Our Host: Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather. Convene 100 Stockton is located in the heart of San Francisco's Union Square neighborhood.
Thank you to our partners: SF Travel, the Golden Gate Restaurant Association and the Oakland Restaurant Collective.
Can’t join us in person?
Join us via live stream for an engaging, interactive virtual presentation, where you’ll have the opportunity to ask the authors all of your burning questions.
Attendees will also receive a complimentary Executive Summary of the report.
Join us Via Live Stream
Tuesday, November 11
10:00 - 11:30 a.m. PT / 1:00 - 2:30 p.m. ET
Wednesday, December 3
10:30 - Noon PT / 1:30 - 3:00 p.m. ET
Can’t Make It?
The full 100+ page report, which includes examples and bonus trends, will be available for purchase for $50.00 beginning November 6th.
Our Charitable Partners
A percentage of all sales will be donated to Foodwise, which operates farmers markets and education programs to connect the San Francisco Bay Area community with fresh, local food and sustainable family farms, and La Soupe, an innovative Ohio-based non-profit organization bridging the gap between food waste and food insecurity.
Get Past Years Reports
2025 TRENDS REPORT
2024 TRENDS REPORT
2023 TRENDS REPORT
Looking for an earlier report?
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Hungry for More?
Our Annual Trend Report is just the tip of the iceberg of the massive research our team undertakes. We created Insight Out to help keep your finger on the pulse in real time. As strategists, creatives, and marketers perpetually immersed in industry research and attuned to the zeitgeist, we track the shifts shaping hospitality long before they hit the mainstream. From spotting emerging social media movements, to analyzing broader cultural currents, we’re perpetually online, on the ground, and bubbling with ideas. We’re here to keep you in the loop and ahead of the curve, with the latest in hospitality and branding delivered straight to your inbox.