BRAND DEVELOPMENT

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BRAND ICON

A unique brand icon was inspired by the property’s original wrought iron banisters and metalwork. The modern interpretation places water at the center of the mark, reflecting the property’s dedicated focus on the natural geothermal springs, which is enveloped by the resort's four guiding principles: revitalization, activity, sleep and nutrition.

COLOR PALETTE

The brand color palette is rich, earthy and robust—providing flexibility through a variety of color combinations—and was meticulously pulled from architectural details and natural landscaping found on and around the property.

NAMING

Carbonate also provided naming for three of the property's food & beverage concepts including Talia, the resort's signature dining destination, whose name means by the water; Café Azuli, an all day outdoor cafe, whose name was inspired by Lapis Lazuli, a gemstone known for its deep blue color; and Tortoise Shell, a poolside bar that honors the tortoise as a symbol of long life, endurance, and wisdom.