Left Bank Brasserie
A Fresh Look for a Bay Area Classic
Multiple Locations, Bay Area, CA
SERVICES
Verbal Identity
Visual Identity Development
Collateral Design
Signage
Public Relations
The Brief
For over 30 years, the highly regarded Left Bank Brasseries have built a reputation for authentic French fare and charming atmospheres evocative of a Parisian brasserie. The concept is also infused with a good dose of fun, “Let’s French!” Approaching a milestone anniversary and a new location, the brand was at an ideal point to refresh the visual identity to ensure it fully captured the lively experience guests have come to know and love, while also appealing to new audiences. Equally important to the new visual identity was a verbal identity that articulated the unique value propositions that Left Bank provides guests in each neighborhood location.
Visual Identity
Our team clarified the messaging strategy and brand persona, capturing the essence of the authentic-style Brasserie experience with its convivial spirit and unique Bar Américan-inspired beverage program. A refreshed logo system, updated color palette and vibrant supporting graphics breathe fresh life into the brand experience and ensure their team has the tools they need to fulfill a variety of digital needs. Inspired by vintage hand-painted Parisian signage, a dimensional wordmark feels nostalgic and classic with unique nuances to the letterforms that feel approachable and slightly playful. The refreshed color palette seamlessly integrates with recent updates to the interior design and are a nod to oversized vintage French advertising posters, a ubiquitous decor element across all locations. Additional graphic treatments like ornate borders are paired with cheeky custom illustrations which complement each other across various brand touchpoints, balancing historical references and the patina of age and tradition with a playful approach.
“Left Bank Brasserie Sails Into Jack London Square With Classic French Fare and Seafood Platters”
“Left Bank Brasserie Launches in Jack London Square”
Public Relations
Carbonate managed the Public Relations launch for the newest location in Oakland’s Jack London Square, a sprawling 2,500 sq. ft. waterfront restaurant with additional outdoor seating. An opening feature with photography of the restaurant’s food and spectacular views ran in Eater and was featured as the cover-story in the daily newsletter just days before the restaurant opened. This was followed by coverage in numerous local outlets, both digital and TV, driving interest and generating word of mouth for the new restaurant and the brand overall.
