Botrista
Trending Beverages at the Push of a Button
SERVICES
Social Media Strategy
Content Development & Design
Art Direction
B2B Advertising Campaigns
Influencer Partnerships
Botrista is an automated beverage platform that offers an ever-changing selection of high quality, made-to-order drinks.
Over 15 categories and 2,000 recipes—ready in under 20 seconds, with the push of a button. From boba teas and iced coffee, to smoothies, blended lemonades, and more, Botrista is an all-in-one specialty beverage solution for restaurants and other enterprise foodservice providers.
As a fast-growing B2B company, Botrista required a robust social media strategy that would support a variety of key objectives, including increasing brand awareness and building industry trust, product education, and lead generation. Additionally, they needed to generate interest and engagement on LinkedIn to support talent acquisition for the growing company.
Like many new products, there was a strong need to explain how it works, and how it enables more profitable beverage offerings.
Carbonate developed a comprehensive social media strategy for Meta and LinkedIn. This included content creation, messaging, A/B testing, paid advertising, and influencer partnerships, aligning content strategy with sales objectives, and developing precise audience targeting
A detailed audit of competitors and successful B2B brands identified opportunities for Botrista across Facebook, Instagram, and LinkedIn. We established Botrista as an authority in the craft beverage space by creating a proprietary visual language that highlights the brand's focus on globally sourced, high-quality ingredients, and communicates industry stats and thought capital in compelling ways.
Our content strategy leveraged LinkedIn for corporate communications, such as funding announcements and trade show activations, to build credibility.
For social media advertising, we developed a messaging and creative strategy, and crafted a series of lead generation ads that reduced their cost per lead by 49% in the first four months.
Additionally, we refined ad targeting and implemented a segmentation strategy that accounted for sales tiers, franchisee affiliation, and other key factors.
